The Product analysts carry out market research to identify new opportunities for existing products and developing new products ideas. He/she will interview customers to discuss their future product requirements, and they review published research reports to identify gaps in the market that their company could meet. Establishing market requirements provides a framework that enables product development team to prepare design proposals based on fact, rather than guesswork. They analyze their own products and those of competitors, comparing performance and features with current market requirements. Product analysis provides the product team with a benchmark for new product performance.
Expected Key Results (Detailed KPIs)
Submit/review a product strategy and roadmap for Voice and Wi-Fi
Submit a product review on existing products (FOS, Voice, Wi-Fi, Data services) One per quarter
Develop a survey per Quarter, analyze and share the results of the survey with key stakeholders.
Use analytics (website, social media, and company CRM) to gather customer needs
Determine why customers churn by calling and visiting churned customers, checking customer habits and defining customer
Visit events and venues where deployment is made. And report customer feedback(Needs and complaints)
Generate, update and submit intelligence report weekly
Attend conferences and events related to product and sector
Develop pricing model quarterly
Submit product price reviews and projection quarterly
Hold product training and briefs for sales staff Quarterly
Propose a sales incentive and promotion scheme that will drive an increase in sales
Develop product communication plan/strategy and share with Line Manager and other stakeholders.
Understanding Communications Network, Experience in a b2b, B2C sales environment; consistent track record of success in achieving product effectiveness and customer experience targets. Demonstrates a high level of organization and quality with Multitasks efficiency & priority setting.
Good Microsoft office suite competence, CRM competence, including Visio
Exemplary communication skills – both face to face and over the telephone. Ability to communicate effectively at all levels of an organization.
At least 2 years’ experience within the telecoms space; knowledge of the market, competitor behavior and strategy, including related product dynamics and product management
Must demonstrate interpersonal capabilities.
Ability to conduct market research
Critical thinking skills to recommend original and productive ideas